Danielle Mclachlan
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Years consulting :3 (2005-2008)
Academic qualifications :Matriculated at Sentraal High School
(1993)
B.A. Degree in Integrated Marketing
Communication - University of the Free
State 2006
Short career history:
2008: SBD Consulting - Business Consultant
Compilation of business plans.
Compilation of marketing plans.
Client liaison.
Problem solving.
Compilation of expansion plans
01 October 2006 to 30 June 2008: Staff associates
Recruitment, Selection and Placement for Permanent Staff
Cold calling on prospective clients
Creating a client database
Daily taking off job-orders
Giving client advice: about salary rates, realistic job-requirements,
how to do an interview, job-descriptions etc.
Filing
Marketing job to candidate
Scanning candidates according to job requirements
Doing reference checking on each candidate
Doing various validations on a candidate
Marketing of candidate to client
Organize interviews between candidates and client
Regular follow-ups after delivering cv's
Advertising positions in various newspapers
The acquisition and maintenance of clients
General administrative duties
Reaching a target of R15 000 per month
Client relations
Resolving queries
Advert Response Handling
Executive Search
Job Descriptions
2 July 2007 - 28 September 2007: Protea Hotel Black Mountain
Received training in all departments: reception, front office, banqueting, food and beverage, housekeeping and marketing.
I have extensive experience of the inner workings of a hotel's planning, organising and daily functions.
The attendance of daily yield meetings. This includes ensuring that a forecast repost is available and that feedback is given on marketing and sales actions implemented to stimulate demand per market segment
The attendance of weekly executive management meetings. This includes reporting back on the hotels sales and revenue performance per market segment against the budget.
Communication of sales and marketing actions for both the acquisition and maintenance of guests
The attendance of monthly marketing meetings
Ensuring that the monthly marketing thermometer and statistical reports are compiled by the yield or reservations manager
Analysis of statistical reports detailing the hotels performance per market segment against the budget and that the correct actions are implemented as a result of these reports
Ensuring that forecast reports have been compiled by the yield manager
Reporting back on marketing strategies that have been implemented per month and the success of each strategy, including statistical reports
Reporting back on new strategies to be implemented for the following month based on the marketing thermometer reports
To compile monthly measurability statistics for all advertising done and send to head office
To coordinate and complete follow up actions for all sales calls as required by the marketing plan
To coordinate and complete follow up actions for all property inspections as required by the marketing plan
The attendance of annual sales and marketing training courses
The compilation, coordination and implementation of ad hoc marketing strategies over and above the marketing plan should the need arise for a specific strategy in a particular market segment
To ensure that all actions included in the marketing plan have taken place on a daily, weekly and/or monthly basis.
To ensure that all actions as a result of the hotel's monthly marketing meetings are coordinated and implemented
Representing and marketing the hotel at Protea Hotel golf days
Attending Government Workshops and doing presentations for +/-250 people
Creating a guest database for the hotel
Organizing of the Hoteliers Luncheon and the Protea Hotel Leadership Conference.
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